When consumers want to find out more about a business, the first place they usually go is the internet. This has made an online presence vital to a brand’s growth. Setting up both web and social media accounts mean when customers enter search terms in search engines, information about your company will pop up.
But just having an online presence isn’t sufficient. Studies have shown that companies that actively engage customers can grow more than 40% quicker than those that don’t. The first step to online growth is picking a domain name, but that’s only the beginning. Here are some steps you should take to having an active online presence.
Putting Your Domain Name to Work
Once you’ve registered your domain, you’ll start working on your website. However, there are many ways you can utilize your domain name to construct your business’s online presence. Having a new website that displays your products or services is one of the most common ways. But there’s a different option.
Instead of constructing a new website, you can redirect your domain to a current website. This could be a current platform for your business, like a WordPress blog. You can also redirect a new domain name to a social media site, which can serve as your company’s temporary landing page. While getting a website and social media presence that work together is perfect, there are times new businesses can’t really do both in the early stages.
Starting on Social Media
For any new business, social media is a good way to have an online presence for free. Social media sites have a built-in base of possible customers, making it the ideal platform for testing the online waters. Unlike your website, though, you don’t have the same level of control. By registering your business’s web address and guiding it to one of your social media platforms, you’ll be able to start your online identity, construct your brand, and advertise your business with a professional web address that consumers can easily remember.
Once crafted, your company’s website should be your central hub, offering a place for people to go when they want information. All your other marketing efforts should drive people to that website to engage and purchase. Over time, your website and social media presences will complement each other, providing similar information but in various ways. Your company should utilize its website along with its social networking efforts to bond with customers and get the word out about what you’re providing.
RedWave Technology Group, LLC provides effective services to enhance your online presence. Give us a call for a free consultation at (205) 917-5757 today!