A website is an important part of any business, after all it is often the first contact potential customers make when they are looking for products, services, and companies providing what they need and want. Most owners and managers are aware of this and follow through with a corporate website. The problem is, some sites are more successful than others and it can be difficult to know what really makes a great website.
At RedWave Tecnology Group, LLC, we have found that those sites which make a positive impact have certain attributes in common:
Appealing visuals are essential to attract customers. And for websites this means employing good color combinations, fonts, clear images, and stylish interchange of all these visual elements on the site pages. A visually stimulating website does not mean extravagantly stylish to such extent that it defeats the purpose of accessibility. Yes, it must adhere to website design aesthetics, but cleanliness and simplicity are still important so that the purpose of the site and message is easily conveyed.
Accessible and Fast
In website terminology, accessible simply means that the website is navigational, or the user finds it straightforward to navigate through your website. Pages should always be easy to find and links must not be broken. More importantly, pages need to load fast, as everyone knows users do not like to sit around and wait.
The content must always be relevant to the website’s niche market. It should also be ever expanding and up-to-date. This does not only pertain to the blog, but also to the content visible on each page. Moreover, great content needs to be readable, so it’s necessary to use words and phrases that are suitable to the target audience.
It’s blatantly obvious that mobile devices are a staple in everyday life around the globe. Look around you when you’re in a public place and count how many people you see looking at their smartphone or tablet. It is more important than ever to optimize your website for mobile devices, not only to improve your potential clients’ experience on your site, but also to improve your website’s rankings in the search engines. Better engagement and better rankings result in more traffic to your website, and ultimately, increased sales.
Social Media Friendly
In the social media era, websites that lack share options turn many users off. Why? Well, this is the age of sharing, and users will see your site as old fashioned and out-of-date if you are not across social media websites. People love to share so don’t deprive them of this joy.
By creating a website that is balanced and readable, as well as well-structured and social, you are also helping make it far more SEO friendly too. This is vital if your site is going to stand out and be counted, and more importantly be found in search engine results.
In essence, business owners and website owners should strive to have a well-designed website. A website needs to fulfill its real purpose and function. The true intention of a website is how it speaks about your brand and represents your target audience.
For a FREE website design consultation, or to learn more about how RedWave Technology Group, LLC can assist your business growth, please contact our office at 205-917-5757.