What’s the Importance of Web Presence for Small Businesses?

Numerous small companies may be shooting themselves in the foot by not understanding the relevance and significance of having a web presence in the modern-day business world.

As far as how this could influence you; you can now enhance your perceptibility giving new, and applicable, eyes to your business. With regards to things such as leasing a property people’s initial response is to check the web. Not only would they be able to see about the property from where they already sat but they can likewise look at insights of the region and luxuries. This also offers an opportunity to look at your business.

Despite it not seen as a traditional technique of marketing, small businesses are becoming more aware of the significance of having a strong web presence. This goes for having Twitter accounts, Facebook pages, Google Plus, YouTube, blogs, and even a website. These things take dedication to maintain. Companies often do not understand important this investment of time and money can be.

Facebook pages, twitter accounts, Google+, YouTube, blogs as well as a website too. These things take commitment to maintain; and in some cases businesses do not understand how important this investment could be. By having a dedicated person, or even team, that can be constantly working on your website you can keep providing excellent content that is not repetitive to your audience and build a direct relationship and interaction with both your customers and readers.

As you can see; there is a lot of work to deal with. Each account requires a different approach, which is a job in itself. Many companies are employing in-house to deal with their online marketing as they understand the importance of this.

When you look at the stats Facebook, twitter and LinkedIn are the top three most used media networks by small businesses. LinkedIn is excellent in terms of relationship building and expanding your network, essential for all small businesses that have some kind of focus on their development. Facebook and twitter give you an almost instantaneous communication channel with your clients and customers. Having this much connectivity means that you should always look at someone to deal with this, as it’s a vital party of your marketing strategy.

As you can see from the below info-graphic, 9 out of 10 people call or visit a business when found after a local search, with statistics like that it starts to hold more gravity. Nowadays, with the internet available pretty much everywhere we can find out information in literally seconds. As with any business strategy, if you’re not willing to move with the correlation then you’re going to get left behind. Your loyal customers may not be quite as willing to part with their cash when they feel like you’re playing catch-up and your competitors are miles ahead.

We are already beginning to see that in the UK economy, brands that didn’t keep up with the online internet boom of recent years are now in a very dangerous position. Many of which, are now regretting this decision; as they were not quick enough to embrace change.

Perhaps many businesses cannot see how they will see a return on investment? However, other more savvy business owners are now in a position to leverage themselves online now as they had already future-proofed their business.
How many businesses do you think can survive in the current economic climate without a web presence?